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Mortgage Brokers

CRM Solutions for Mortgage Brokers

One of the main ways mortgage consultants make themselves more competitive is by providing their clients with an exceptional customer experience. Regardless of the size of your mortgage business, you need to have complete and accurate customer and prospect contact information. Many companies find that customer relationship management (CRM) software helps them with attraction and retention of good customers.

“We had been using Sales Force to send emails and stay in contact with customers, but we really wanted something that would help us follow–up on the policies that we had already sold, too. Prophet was the perfect insurance CRM software for us. It completely allowed us to set up a folder for each customer, even with different policy numbers, and gave us to–do lists to follow up on each one. The customers were happier, we were losing fewer and fewer files and documents, and we sold an additional $53K in health insurance that first quarter, probably because our process immediately slimmed down so much. It worked so well that at least three other agencies in our area picked it up within a year.”

John Yost 
White Settlement Mortgage

This resource will show you how implementing a mortgage broker CRM solution can help you develop meaningful relationships with your clients, and subsequently increase your competitiveness and profitability. You will learn more about the specific CRM needs of mortgage brokers, how CRM software can address those needs, and what Prophet CRM does specifically to help you reach your relationship management goals.

Why does a Mortgage Broker have Different CRM Needs?

Whether you are a commercial mortgage broker or a residential broker, you know how imperative it is for you to quickly convert a lead into a client. If you do not immediately and effectively route each lead to the proper representative, your conversion rates will suffer. CRM for mortgage professionals software can help, especially if it offers more than basic functionalities. To keep you at the top of your field, your CRM software needs to support you during lead distribution, transaction tracking, pipeline management, and referral partner marketing.

In addition, to promote company–wide efficiency and effectiveness, your mortgage broker CRM should fully integrate with your organization’s existing loan origination software as well as your company’s front and back office processes. This lets you view your client’s complete loan history within a single dashboard.

What Customer Relationship Functionalities are Important to a Mortgage Broker?

The best CRM for mortgage brokers will include features that will make brokers more competitive by helping you to improve lead distribution rates, manage your loan pipelines, capitalize on client referrals, and focus on client retention. You need a CRM solution that provides a comprehensive view of your client’s loan history, making it easier for you to capitalize on cross–sell opportunities through client–targeted offers. To be competitive, manage risk, boost profitability, and deliver tailored services, make sure your CRM has this sort of credit history function.

“Prior to implementing Prophet CRM, I struggled with keeping client data organized and accessible. I had years worth of information in several different places, and it was hard to track. However, since implementing Prophet, I am enjoying streamlined databases from which I can generate accurate lead generation reports. In fact, just within the last two weeks I’ve already completed two applications, one of which will close by the end of this month.”

Ken Brown
Prospectus Mortgage

Implementing CRM mortgage software that incorporates productivity features such as automatic lead capturing, transaction tracking, referral partner marketing, and email broadcasting can help you improve operational efficiency. Lastly, a truly effective CRM for mortgage brokers software should also seamlessly integrate with your existing systems and processes to help extend the value of your technology investments, and reduce your operational costs and boost your organization’s bottom line.

Knowing you’re ready for a CRM Solution

Now that you have determined that you’re ready for a mortgage broker CRM solution and you have identified your company’s specific needs, you are ready to introduce your organization to a mortgage broker CRM software solution.

“I have used other mortgage website vendors for lead generation purposes, and none of them have given me the kind of results I have experienced since we started using Prophet CRM software for mortgage brokers. In the past, even though we could drive traffic to our site, we had difficulty capturing potential client information. However, with Prophet site visitors are more compelled to stay on the site and fill out the contact forms. We are definitely most pleased with the results we are receiving from using Prophet CRM.”

Gary Jones 
Fearling Financial

With Prophet CRM, you are able to track loan activities, identify profitable clients, and isolate key trends using real–time analytics and dashboards. Prophet CRM is software that can be customized for mortgage brokers, and it integrates seamlessly with the popular email platform, Microsoft Outlook.

As one of the most widely used e–mail platforms, a primary benefit of using an Outlook–integrated CRM software is minimal downtime due to installation and user training. Prophet CRM also helps your employees reach new borrowers and stay on top of client information through the use of its task automation and embedded desktop productivity features.

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"We decided to switch to Prophet, and were impressed with how easy it was compared to the other solutions out there. I just open my e–mail and have all the production schedules, customer tracking, and analysis I needed, right there at my fingertips. Because of Prophet, we saw a sales increase of over 30% in the first 6 months. I would definitely recommend it to any small manufacturing company."

- Frank Mueller, CEO R&R Design

"Each salesperson is like their own business. I tell them to look at their business, understand their business, and take responsibility for it. Prophet helps each of us do just that. It keeps us focused so we don’t get lost in the day-to-day. In our business, it is grow or die. And Prophet helps us grow."

- Charlie Frysinger, President Tyoga Container Company

"As we consider expanding CRM systems to our other affiliates our familiarity with Prophet and comfort level with Avidian’s expertise made the analysis easier. It just works, and their supporting services are good — which is refreshing considering the everyday challenges my team face as an IT service provider."

- Eric Shelton, VP Information Technologies

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